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Registered Employee Benefits Consultant (REBC) Program
7 Courses: 4 Required / 3 Electives
As of January 1, 2016 current students have until June 30, 2017 to complete their REBC designation through the American College.

Starting January 2017 NAHU will take new enrollees. REBC has newly revised requirements and for those of you that have already been earning NAHU certifications, you may be closer to earning your REBC designation, than you think.

Earning the Registered Employee Benefits Consultant® (REBC®) designation elevates your credibility as a professional. The field of employee benefits continues to evolve rapidly. A year does not go by without new government regulations, new or modified coverages, and new techniques for controlling benefit costs. To best serve their clients, professionals need to have a current understanding of the provisions, advantages, and limitations associated with each type of benefit or program as a method for meeting economic security. The designation program analyzes group benefits with respect to the ACA environment, contract provisions, marketing, underwriting, rate making, plan design, cost containment, and alternative funding methods. The largest portion of this course is devoted to group medical expense plans that are a major concern to employers, as well as to employees. The remainder of course requirements include electives on topics serving various markets based on a broker’s client needs.
Program Learning Objectives
Upon completion of this program, the student should be able to:
  • Describe the legal regulations and methodologies involved in benefits management
  • Describe the main features of commonly provided group insurance benefit plans, including applicable regulations, contract provisions, marketing, underwriting, rate making, plan design and cost containment
  • Describe the main components of the Affordable Care Act as they relate to group health benefits and ethically guide clients toward compliance with the legal regulations while minimizing tax penalties and related employment costs
  • Identify the main features of employer-provided benefits
  • Describe the COBRA election process, and explain the rules that apply to the determination and payment of the COBRA election process, and explain the rules that apply
  • Understand core ethical business practices
  • HIPAA Privacy and Security and ERISA regulations and requirements
Advanced Topics in Group Benefits (Required)
Please verify your state CE approval prior to enrollment by clicking here.
Who should take this course: Licensed Life/Health Agents, Consultants and Brokers
CE Requested in all 50 states:  8 hours
Reading Material - Textbook  (5 hours)
Viewing Material - Video Run Time: (3 hours)
Study Method: On-line self-study
This course covers advanced topics related to group benefits, including ERISA, Medicaid, and Social Security. NAHU has created a course to educate professionals about advanced group benefits topics.
ERISA is a major federal legislation which widely affects the employee benefits marketplace.  It defines an employee welfare benefit plan and the communication and transparency requirements that must be met in order to be compliant with the law.  It also defined a fiduciary and established the fiduciary’s role in an ERISA plan.  ERISA also established rules around plan discrimination, benefit plan claims procedures, required plan reporting, and the appropriate handling of plan assets.
Medicaid is a federal and state government program that pays for medical assistance for certain individuals and families with low incomes and resources.  Medicaid enrollment has grown significantly due to the Affordable Care Act’s guidelines. Medicaid is a highly visible alternative to medical care that is available through the state health insurance exchanges.
In addition to covering the topics on Medicaid and ERISA, this course will explore Underwriting and the processes of evaluating an insurance applicant, making decisions about the applicant’s acceptability for insurance coverage, and determining the appropriate basis on which to determine the price for the coverage.  The agent or broker needs to understand the pricing and underwriting process, as this is the process which determines the competitive status of his/her proposal for the client.
This program will survey Social Insurance programs, including Social Security, that are important in the employee benefits marketplace.  Social benefits account for nearly one quarter of the dollars that employers spend on benefits for their employees.  For some employees, the social insurance benefits serve as the foundation for the employee’s benefit program; for other employees, the social insurance benefits may be the only benefits they have.
Learning Objectives:
  • Understanding the types of welfare benefit plans that are subject to ERISA and the parties involved
  • Understanding ERISA plan documents and specifics addressed in the required documents and how ERISA affects claims procedures
  • Understand who are ERISA fiduciaries
  • Understanding the roles of the federal and state governments in Medicaid programs
  • Understanding the eligibility requirements for Medicaid and scope of services
  • Understanding the relationship between Medicare and Medicaid
  • Understanding the process of underwriting and its importance to group insurance rates and how premium rates are calculated and used to determine group insurance premiums
  • Understanding the process of using experience rating to calculate premiums
  • Understand the reasons why social insurance exists and what are the basic features
  • The extent of Social coverage and how programs are financed
  • The types of benefits available under Social Security and benefit eligibility
  • Social Security federal tax laws apply and Medicare contributions 
CE rules by state
NAHU Ethics in Business (Required)
Please verify your state CE approval prior to enrollment by clicking here.
Who should take this course: Licensed Health/Life Agents, Consultants and Brokers
Study Method: On-line Self Study
CE Requested in all 50 states:  3 hours
Reading Material - Textbook (2 hours)
Online video run time: (3 hours)
Ethics both individually and throughout society set the benchmark for behavior that is morally right and good.  Ethics also encompasses the mission, values, and principles of a profession.  A Code of Ethics is used to measure individual and organizational performance against an established benchmark.  
Video Run TimeTo address this important factor in health insurance sales, NAHU has created this course to educate professionals about ethical behavior and the inherent expectations for ethical behavior in their roles in their relationships with their clients and business resources.  This course also includes a discussion of the potential ethical concerns created by the Affordable Care Act and the world of advancing technologies. Additionally, this course will satisfy most state requirements.
Learning Objectives:
  • The definition of ethics
  • The factors that influence ethical behavior
  • The three different types of rights and how each is justified and enforced
  • The difference between moral obligations and role-specific moral obligations
  • The characteristics of a profession 
  • The role-specific obligations of managed care organizations, medical care providers, insurance professionals, and insureds as both clients and patients
  • The potential ethics concerns created by the Affordable Care Act
  • The ethical concerns associated with advancing technologies
  • What constitutes a Code of Ethics and why we have them
CE Rules by state

Employer Sponsored Plans in a Post ACA Era (textbook inlcuded) (Required)
Developed by experts in both the Patient Protection and Affordable Care Act (ACA) and overall employee benefits law, this high-level course will ensure that the student understands the key technical components of (ACA).  Additionally, its goal to ensure that students are aware of how the law came to be enacted, the ACA’s place in the overall body of federal and state laws regulating public and private health care and health insurance program, and how the law may evolve and change in the future. 
Students that complete this certification program will be better prepared to counsel both individual and business consumers of health insurance on the specifics of the ACA. They will also be well versed on all of the new options and requirements for health plans the law has created, and how to best help consumers moving forward. 
 This course includes a textbook that will be mailed directly to the address provided in your student profile within 5 business days. 
Introduction — ACA Then to Now
ACA and Its Impact on Health Insurance Policies 
ACA and Its Impact on Health Insurance Markets
ACA and Employer-Sponsored Plans
ACA and the Small Employer
ACA Employer Mandate 
ACA Employer Reporting Requirements
ACA and the Individual Market/Exchanges
ACA and Other Populations/Provisions
ACA Moving Forward 
Group Benefits: Basic Concepts (Required)
Please verify your state CE approval prior to enrollment by clicking here.
Who should take this course: Licensed Life/Health Agents, Consultants and Brokers
CE Requested in all 50 states:  18 hours
Reading Material - Text book (5 hours)
Viewing Material -  Video Run Time (3 hours)18 hours
Study Method: On-line self study
Employee benefits are a major part of the overall compensation for employees in the marketplace.  The significance of the term “employee benefits” has increased in recent years.  Whether you use a narrow definition of employee benefits or a broad definition of employee benefits, employee benefits are an important “expectation” for employees to receive when working for an employer and for employers to provide to their employees.  
The course covers employee benefits that include Medical Expense coverage, Life Insurance, Retiree Life Insurance, Disability Income, and managed care plans.
To address this important factor in health insurance sales, NAHU has created a course to educate professionals through an introduction to the basic concepts of group benefits and their role in today’s health insurance marketplace.
Learning Objectives
An understanding of the material in this chapter will enable the student to
  • Identify the categories of benefits that can be included in a broad definition of employee benefits, and explain their significance.
  • Understand the benefit structure and planning process.
  • Understand the characteristics of Voluntary Benefits and when they come into play.
  • Understand how the benefit schedules under group term life insurance plans might be determined.
  • Describe the eligibility requirements and other contract provisions usually found in group term life insurance plans.
  • Understand the tax implications of group term insurance to both employers and employees.
  • Understand group variable life insurance options.
  • Describe the characteristics of insured disability income plans and their tax implications of group disability income premiums and benefits for the employer and the employees.
  • Obtain working knowledge of the providers of traditional medical expense insurance plans and exclusions. 
  • Understand the role of provider networks and utilization management in managed care plans.
  • Understand eligibility provisions found in medical expense plans and clearly define the coordination-of-benefits process.
  • Identify the relationship between employer-provided medical expense coverage, Medicare and the tax implications of group medical expense premiums.
  • Identify the objectives of an effective employee benefit communications program, and describe the methods by which it might be implemented.
CE Rules by state

Voluntary Worksite Certification (Elective)

Voluntary Worksite Certification

Reading Materials – Workbook: (1 hour)

Viewing Materials – Video Run Time: 150 min (3 hours)


To address this evolving opportunity, NAHU has created a new three-hour Voluntary/Worksite Certification course. Completion of this course will ensure a strong technical knowledge of the rules and regulations pertaining to various types of voluntary/worksite products and proven methods for communicating those options to employers and employees in a compelling way.


CE Rules by state

Individual Health Insurance Certification (Elective)

Who should take this course: Licensed Life/Health Agents, Consultants and Brokers


Study Method: On-line self-study

CE Requested in all 50 states:  12 hours in all states

Reading Material -Textbook : (8 hours)

Viewing Material - Video Run Time: (4 hours)



Health insurance protects financial security as a person anticipates and moves through life’s various stages.  Adequate health insurance helps to build and maintain financial security by shielding a person from financial setbacks that could compromise that security should ill health or injury occur at any stage in life.  Employer funding of health insurance has declined significantly over the past 30 years which places more responsibility on the individual to provide his or her own financial protection.


Agents and Brokers ensure their clients to have products of value that provide peace of mind and protect against significant losses.  The client becomes the policy owner and the insurer backs the promises in the contract. Underwriting is an essential function in all forms of insurance. It is the process of evaluating an insurance applicant, making decisions about the applicant’s acceptability for insurance coverage, and determining the appropriate basis on which to provide coverage and charge a premium.  


NAHU created this course for professionals to better assist their clients in working towards an immediate goal of becoming protected against insurer insolvency and unfair treatment by insurers.  Health insurance is arguable the most heavily regulated type of insurance; it protects almost irreplaceable personal values that are directly related to health and well-being, earning a living, and the conduct of life’s basic activities. Purchasing individual health insurance is a process that relies on a number of fundamental components such as insurability of health-related expenses, sources for individual health insurance, and the market for individual health insurance.  This course will educate you on the Affordable Care Act, the purchasing process for individual medical expense coverage differences and comparisons from the purchasing process for individual disability and long term care.


Medical expense policies provide the benefits for health care services purchased on an individual basis.  Historically, principal policies were limited to hospital and physician services related to inpatient care and surgery and had fixed or scheduled benefit limits.  The Affordable Care Act expanded coverage requirements with the inclusion of essential health benefits, eliminated lifetime and annual maximum limits, eliminated health status as underwriting criteria and eliminated pre-existing condition clauses for medical expense plans.  


Learning Objectives: 


  • Understanding the three component forms of individual health insurance and how other health insurance programs affect the need for individual health insurance
  • How current environmental developments influence the individual health insurance market
  • History and review of  health insurance from earlier decades to the present
  • Understanding the Affordable Care Act and the changes it brought to individual medical expense policies and the types of state regulations that affect individual health insurance policies
  • Understanding  income-tax treatment of health insurance policies
  • Obtain full knowledge of all  factors that make a health insurance risk insurable and the unintended consequences that insurers must guard against
  • Understanding the state health insurance exchange marketing entity and its components
  • The offer and acceptance of a binding contract created in the proposal process with the submission of a properly completed application
  • The importance of true and complete information in an insurance application and how a medical expense policy can be retroactively rescinded
  • The key and miscellaneous provisions of an insurance contract
  • The goal and requirements of the Uniform electronic Transactions Act and its effect on insurance transactions
  • The general nature of major medical insurance policies
  • The characteristics that make managed care plans effective
  • The ways preferred provider organization arrangements and HMOs function
  • How to determine which medical expense plan is the best fit


CE Rules by state

NAHU Consumer Directed Health Care Certification (Elective)

NAHU Consumer Directed Health Care Certification

Reading Materials -  Workbook (1 hour)

Viewing Material -  Video Run Time: 106 mins 


The four-hour course provides technical, actionable information that can be used to help clients consider fast-evolving plans and implement them. NAHU provides top-notch instructors who are leading experts in the industry.


CE Rules by state

NAHU Wellness Certification (Elective)

NAHU Wellness Certification

Viewing Materials – Transcript: 2 hours; Video Run Time: 3 hours


Did you know that "controllable behaviors" -- overeating, smoking and physical inactivity -- account for nearly 25 percent of all U.S. health care spending? Imagine if your employer clients could reduce these costs from their total benefit spending. To address controllable behaviors, many companies are adopting wellness programs. But are such programs effective, and do they offer a return on investment? 


Employee Benefits professionals are asked questions like these every day. The ability to not only answer the questions but provide timely, effective advice is essential. For this reason, NAHU is sponsoring a new Wellness Certification course that addresses these issues in a comprehensive overview that draws upon dozens of sources. Approved for two hours of continuing education for insurance in 48 states the course addresses:


  • Communicating the need for wellness and prevention
  • Demonstrating the effectiveness of wellness and case studies
  • The business case for wellness, and guidance on implementation
  • Compliance and legal issues
  • Creating incentives for participation
  • Measuring return on investment


CE Rules by state

Self-Funding Certification (Elective)

Self Funded Certification

Viewing Materials - Word Count of Transcript: 16,994; Word Count of PPT: 5,685; Video Run Time: 150 min (3 hours)


Developed by experts in the market space, this three-hour course instruction will ensure that students understand the key technical components of self-funding and are better prepared to counsel their clients on the various benefits of elimination of most premium tax, lowering cost of administration, claims/administration and customer service for employees. 


Historically, employers have turned to the self-funding of their health plans when traditional insurance programs failed to meet their cost expectations. The many thousands of employers in the U.S. who have implemented self-insured medical programs later discovered the other advantages such as coverage flexibility and client-specific benefit plan administration. Self-funding is one of the most effective ways employers can control the rising costs of healthcare coverage. In understanding self-funding as a concept and how it differs from fully insured products, this course instructed by David Smith who will help provide in detail how it all works and proven methods for communicating this option to employers and employees in a compelling way


CE Rules by state

NAHU Medicare Certification (Elective)

Targeted Audience: life and health agents with experience in the industry


Course Overview/Objective: What follows in this course is an intermediate introduction with a retrospective of the Medicare program’s long and varied history since its introduction in 1965, aimed at helping you better understand the complexities of the senior health market and the details of the various Medicare-related products that are now available. There will be discussion covering origins and original intent of Medicare, Social Security and Medicaid, and go on to chronicle some of the major legislation and recent changes that has shaped the products we sell today. The discussion then turns to the current market as well as what the system could look like in the future, and closes with an explanation of how agents can best serve their client navigation through the Medicare maze.


•       Introduction to Medicare Insurance

•       The Future of Social Security, Medicare and Medicaid

•       Medicare Part A and Part B in Depth

•       Medicare Advantage and Part D in Depth

•       SNPs, Dual Eligibles and Getting Extra Help

•       Selling Medicare-Related Products

•       Selecting the Right Plan and Options

•       Regulations and Recent Changes to Medicare


Study Method: Online/ Self pace / Correspondence


CE Rules by state 

Advanced Self-Funded Certification (Elective)

This certification course has been designed to provide the next level of self-funding training and education for NAHU members, to best prepare them to meet the challenges and needs of their clients and prospects. 

Self-funding of group health insurance has increasingly become a very attractive option for many employers, but the very complex nature of these plans can lead to many serious mistakes for agents, brokers and consultants. While the NAHU Self-Funding Certification Course provides a basic level of knowledge about self-funding, this class is specifically directed at the next level – a 200-level course on this very important topic to growing agencies and firms.


This course is broken into four components: 

  1. Regulatory Issues that impact group health plans, including ERISA, fiduciary duty, preemption and state stop-loss laws, and Taft-Hartley. 
  2. Best Practices for Plan Administration, with an in-depth discussion about issues related to setting up group health plans, finding administrators, plan design, stop-loss and risk financing, dependent eligibility audits and monitoring claims administration. 
  3. Importance of High-Quality Consulting: reviewing the kinds of work that specialists would want to provide to their clients and to be prepared for as potential professional liability claims. Topics include preparing your client, mergers & acquisitions, protecting from abuse by vendors performing certain responsibilities for self-funded health plans, claims monitoring and reporting. 
  4. Next Generation in Self-Funding: a discussion of new ideas in terms of plan design, operation and risk transfer that are becoming available in the market. 


Benefits Account Manager Certification (Third Edition) (Elective)
The role of the account manager has become increasingly important and who keeps the processes moving forward through the service provided to clients. Account managers have taken on many more of the duties that were traditionally reserved for producers and are critical in compliance efforts. The new NAHU training ensures professional success for the account manager and gives peace of mind to the producer that clients will be taken care of professionally and skillfully.  
The purpose of the Benefits Account Manager Certification course is to provide professionals with an understanding of the complex and critical role an account manager plays in the health and benefits arena. The training will provide instruction to ensure that students understand the key technical components of benefit plans and are better prepared to counsel their clients on the various products as well as key instruction to assist them in client compliance. A multi-topic curriculum, accompanied by case studies and a study guide will be used as a learning tool to help students prepare for their final exam. Delivery will consist of online lectures paired with written versions of the curriculum that covers, definitions, and includes exercises to ensure comprehension. Each module will include an hour of detailed information covering a variety of compliance issues, multiple-market disciplines and the general primary functions of an account manager when supporting the producing agent/consultant in handling and processing new and renewal business as well as ongoing service.  

Please check your state’s CE approval status prior to purchasing the course. CE State by State
Program Curriculum:  

  • Role of the Account Manager 
  • Account Manager Request for Proposal
  • NAHU's Employer-Sponsored Plans in a Post ACA Era Certification Curriculum- four segments of the certification training are included in the Benefits Account Manager course training requirements- 
    • ACA Then and Now
    • ACA and Its Impact on Health Insurance Policies
    • ACA and Its Impact on Health Insurance Markets
    • Employer Shared Responsibilities
  • Introduction to Self Funding
  • Civics for the Account Manager and Broker

NAHU Advanced Benefit Account Manager Certification (Elective)
Account managers employers expect them to serve as the primary relationship owner for an assigned group of top tier client accounts with demonstrating ownership for retention and growth. With the completion of this course account managers will ensure clients derive maximum value from their services, prepare implementation plans and lead client onboarding; present content strategy and play an integral part of their client’s annual plan. Delivery will consist of online lectures paired with written versions of the curriculum that covers, definitions, and includes quiz exercises to ensure comprehension.  Continuing education credits have been requested in all states and some may be pending approval. Please check your state for CE approval before enrollment  CE Approved States
Cost is $495 for members and $645 for non-members,
Program Curriculum Objectives:
  • Review of the Benefit Account      Manager course 
  • Working with carriers
  • Working with clients
  • Human Resources & Benefits Administration
  • Taxation & Benefit Programs
  • Cafeteria
  • Claims and Cost of Care
  • Technology